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YouTube lets viewers try virtual makeup with AR while watching makeup videos

Mic Ty
June 18, 2019
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YouTube virtual makeup
YouTube virtual makeup

Makeup videos are among the most popular videos on YouTube.  Now, YouTube will be introducing a new feature that lets viewers try virtual makeup in AR while they watch makeup videos.  Here’s a demo.

YouTube virtual makeup demo
YouTube virtual makeup demo

The AR feature appears to increase viewer engagement.  According to YouTube, when they enabled this feature, 30% of users chose to try the virtual makeup, and of those who did, they spent an average of 80 seconds trying on the makeup.  The feature is currently in alpha, and is available through FameBit, YouTube’s branded content platform.

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Mic Ty

Mic Ty is a photographer and camera reviewer since 2009, who discovered 360 photography in 2015 and never looked back. Frustrated by the lack of quality coverage on 360 tech, he is the founder of 360Rumors.com since 2016. He started this site to educate and support the growing VR community. With over 70+ 360 cameras in his collection and 2,700+ articles published, he's one of the most trusted voices in immersive imaging.

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