{"id":17239,"date":"2023-06-14T13:18:16","date_gmt":"2023-06-14T20:18:16","guid":{"rendered":"https:\/\/360rumors.com\/?p=17239"},"modified":"2023-06-16T15:43:32","modified_gmt":"2023-06-16T22:43:32","slug":"gopro-max-back-sale-399","status":"publish","type":"post","link":"https:\/\/360rumors.com\/gopro-max-back-sale-399\/","title":{"rendered":"GoPro Max back on sale for $399!"},"content":{"rendered":"

GoPro Max is on sale for $399<\/a>, just a month after GoPro raised its price to $499<\/a>. What does this mean for GoPro?<\/p>\n

<\/p>\n

Background: GoPro’s Price Increase Last Month<\/h3>\n

Last month, GoPro adjusted their prices across the board and raised the price of the Max to $499. \u00a0Why did they have the balls to do that during this tough economy, pricing it $70 more than the $429 Insta360 X3<\/a>?\u00a0 I think maybe they thought that people would stay loyal to GoPro because of brand recognition and they underestimated the demand for the X3.<\/p>\n

By raising the Max\u2019s price, they unwittingly offered the 360 market to Insta360<\/keyword> on a silver platter, solidifying Insta360<\/keyword>\u2019s market share.<\/p>\n

 <\/p>\n

\"After
After GoPro raised the price of the Max, Insta360<\/keyword> X3 solidified its iron grip over the 360 camera market.<\/figcaption><\/figure>\n

GoPro’s U-Turn on Max Pricing<\/h3>\n

Why is the Max on sale now? I\u2019m just speculating here but I think GoPro found that their Max sales fell off a cliff after the price increase and they are testing whether sales will come back if they reduce the price. \u00a0They may have admitted that the $429 Insta360 X3<\/a> is more than a legitimate threat, and that people would prefer the X3 in spite of having less brand recognition than GoPro.\u00a0 In fact, if GoPro had been paying attention, Insta360<\/keyword> X3 is currently the best-selling 360 action camera, and has a far better sales rank (#8) than the Max (#17) among Amazon’s Sports and Action Cameras.<\/p>\n

In any case, I\u2019m glad that GoPro is readjusting the price. It could mean they want to stay competitive in the 360 industry and that they are not surrendering it to Insta360<\/keyword>.<\/p>\n

A second possibility is that they are getting rid of inventory in preparation for the Max\u2019s successor. This is the best scenario that I\u2019m wishing for. \u00a0I\u2019m hoping the Max successor will use the Hero 11\u2019s 8:7 sensor.<\/p>\n

A third possibility is that it could be a fire sale before they get out of the 360 industry altogether. I certainly hope that\u2019s not the case.<\/p>\n

Is the Max a good buy at $399? Check out my comparison between Max and Insta360 X3<\/a>.<\/p>\n

What do you think? Let me know in the comments!<\/p>","protected":false},"excerpt":{"rendered":"

GoPro Max is on sale for $399, just a month after GoPro raised its price to $499. What does this mean for GoPro?<\/p>\n","protected":false},"author":3,"featured_media":16705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[488],"tags":[43,12703,114,15760],"class_list":["post-17239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-camera-deals","tag-gopro","tag-gopro-max","tag-insta360","tag-insta360-x3"],"jetpack_publicize_connections":[],"yoast_head":"\nGoPro Max back on sale for $399! | 360 Rumors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360rumors.com\/gopro-max-back-sale-399\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GoPro Max back on sale for $399!\" \/>\n<meta property=\"og:description\" content=\"GoPro Max is on sale for $399, just a month after GoPro raised its price to $499. 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